Rooom AG Thüringer 3D innovation makes shopping smarter

How can online shopping be made even more intuitive? Jena-based rooom AG has a convincing answer: With ERDF funding, the company is developing a new 3D scanning technology together with the Fraunhofer IOF, which makes products realistically tangible in the digital space.

At its core is a technology that digitizes even challenging surfaces in detail and with precision – from reflective metal to textured fabrics. The result: photorealistic digital twins that customers can view from every angle before purchasing.

This Thuringian technology is changing digital commerce – an example of how EU funding enables innovation and strengthens cooperation between research and industry in Thuringia.